When it comes to book publicity, outlets like “The Today Show” and NPR sound impressive, but an article in the Lexington Herald-Leader might be better. That’s because the best PR connects to an author’s larger career and artistic goals: Why do you want publicity? Is it about selling books or being read? Or for self-published or small press authors, your goal might be to attract an agent for the next book. Everybody’s desired outcome is different, so the approach to PR should be too. In this session, pinpoint your goals and learn easy steps you can take to promote your writing accordingly.
This class is suitable for advanced writers.
Terena Bell is a writer and book publicist. She’s successfully secured clients coverage from “The Today Show,” NPR, Good Housekeeping, Book Riot, New Books Network, and others
CANCELLATION POLICY:
The Carnegie Center reserves the right to cancel a class if minimum enrollment is not met. It is best to register early to help our instructors prepare and to ensure the class does not get cancelled. We evaluate registration numbers 6–2 business days before a class starts to decide whether we can hold the class. Classes that do not meet minimum enrollment will be cancelled six–two business days prior to the first class meeting. All participants will be notified by email and will receive full refunds.
