Marketing Your Self-Published Book – Fall 2024

Once you have self-published your book, you’ll need to sell it. This class will tell you how to place your book in book stores, determine your audience and hone your brand to help you sell your book. This hands-on session will help you develop an elevator pitch, learn how to deal with designers, identify different marketing material you may need, and start the process of putting together a marketing plan for your book.

Liz Carey is a freelance writer and author who has self-published two books, and is working on publishing several more. A freelance writer, Carey provides content for local and national publications, as well as ghostwrites biographies for clients and mentors students at the Carnegie Center.

Bill Carman has taught this course and others for the Carnegie Center. He also teaches fly fishing seminars and Community Education classes as an adjunct instructor at the University of Kentucky. He has published dozens of stories since his first publication in 1976. His latest book, Fishing with Daniel Boone: Fly Fishing the Streams of an American Hero was released this past spring.

Cancellation Policy:

The Carnegie Center reserves the right to cancel a class if minimum enrollment is not met. It is best to register early to help our instructors prepare and to ensure the class does not get cancelled. We evaluate registration numbers 6–2 business days before a class starts to decide whether we can hold the class. Classes that do not meet minimum enrollment will be cancelled 6–2 business days prior to the first class meeting. All participants will be notified by email and will receive full refunds.