Self-Publishing the Smart Way

Andrew Shaffer

Andrew Shaffer is the New York Times bestselling author of over half a dozen humorous books, including Penguin Random House’s How to Survive a Sharknado, the Ghostbusters tie-in Ghosts from Our Past, and the Goodreads Choice semifinalist Fifty Shames of Earl Grey. He is a full-time freelance writer whose writing has appeared in Mental Floss, Maxim, and many other magazines and websites.

Andrew studied with Iowa Writers’ Workshop instructors at the University of Iowa, where he earned a B.A. in English and an M.B.A. with an emphasis in marketing. An Iowa native, he lives in Lexington with his wife, novelist Tiffany Reisz.

  • Meets On:
        Mondays, October 23 - November 27
  • Address:
    251 West Second St.
    Lexington, KY,
  • Cost:

With Andrew Shaffer.

If you want your self-published book to stand out among the hundreds of thousands of books published every year, it needs to be professionally edited and formatted. Most important, it needs a professional-looking cover. Unfortunately, this means you can end up thousands of dollars in the hole before ever selling a single book. If you know what software to use and what pitfalls to avoid, though, you can professionally publish your own books without breaking the bank. Topics include editing, cover design, ebook and print book formatting, and sales and promotion on a budget. [INTERMEDIATE/ADVANCED] [NEW!]